Guide to Outsourcing Digital Marketing By Stephen Ellis 28 January 2021 A strategic approach to outsourcing digital can help marketing teams do more for less but getting it wrong can be costly. Category: Strategy, Marketing Read More 0 Comments
What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More 0 Comments
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More 0 Comments
How to Write a Marketing Strategy - Looking In By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in. Category: Strategy, Marketing Read More 0 Comments
Dominate Digital by Being Great at These Five Things By Stephen Ellis 26 August 2020 By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. Category: Strategy, Marketing Read More 0 Comments
How to Know if Your Marketing Strategy Sucks? By Stephen Ellis 30 July 2020 If your marketing strategy is not achieving what you set out to achieve then it probably sucks. Find out by answering these 10 questions. Category: Strategy, Marketing Read More 0 Comments
Six Things to Get Google Analytics Working for You By Stephen Ellis 30 July 2020 Marketers can gain more value from Google Analytics by customising it for their business. Here are six tips to get started. Category: Marketing Read More 0 Comments
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More 0 Comments
What Is the Value of Content? 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More
The Kardashian Effect - What is Real Influence? 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
How Things Change - iOS 14 and the Issue with Facebook Ads 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More
