How Leading Charities Leverage Always-On Fundraising By Stephen Ellis Learn how and why leading charities around the world are taking an always-on approach to boost their marketing and fundraising. Category: Digital Marketing Read More 0 Comments
Clue's Epic Year in Review - FY20-21 By Stephen Ellis The last financial year was big for us. We want to take a moment to share some of our highlights from the FY20-21 financial year. Category: Clue Read More 0 Comments
Three Reasons Online Fundraising Fails By Stephen Ellis What separates successful from unsuccessful online fundraising campaigns? Let's start with three common reasons why online fundraising fails. Category: Digital Marketing, Marketing Read More 0 Comments
Guide to Outsourcing Digital Marketing By Stephen Ellis 28 January 2021 A strategic approach to outsourcing digital can help marketing teams do more for less but getting it wrong can be costly. Category: Strategy, Marketing Read More 0 Comments
What You Need to Know About Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More 0 Comments
The Rise of Social Commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More 0 Comments
How to Write a Marketing Strategy By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. Category: Strategy, Marketing Read More 0 Comments
Dominate Digital by Being Great at These Five Things By Stephen Ellis 26 August 2020 By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. Category: Strategy, Marketing Read More 0 Comments
How to Import GA4 Conversions into Google Ads 08 December 2021 The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time. Category: Digital Marketing Read More
How to Exclude Referrals in GA4 02 December 2021 Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4. Category: Digital Marketing Read More
Set Your Landing Pages up for Success 10 November 2021 Don't miss the opportunity for digital marketing campaign success. Prime your landing pages for conversions with GA4's new features. Category: Digital Marketing Read More