We're digital commerce experts who partner with purpose.  


Digital experiences to help companies and causes grow.

Our purpose is to help ideas thrive. Working as an extension of your team, we use data and insight to create remarkable digital experiences and drive growth. No matter how big your ideas are, our multidisciplinary team of strategists, marketers, designers and developers have the experience to help them thrive. This experience includes a deep expertise and passion for working with not-for-profit organisations and growth oriented brands. 



  • 100% GOOD HUMANS


There's heaps of reasons people choose us. Here's a few. 



Our multidisciplinary team has deep expertise within their respective fields, and experience working across major categories. 


Good humans

People are at the heart of everything we do. We care about one another, our clients and their audiences. This comes through in the experiences we design.


Value creation

Our business optimises for value creation rather than profit. If we don’t think we can add value or an activity will not be valuable then we recommend something else.


Simplify complexity

Nobody should be baffled by digital. We pride ourselves on using plain language and making complex things simple, no matter the audience. 


Evidence based

Digital starts and ends with data, and you know what people say about opinions. Our recommendations are based on data and customer insight. 


Measurable results

Every investment supports a business outcome. Every project is designed to deliver measurable outcomes and positive return on investment.

Our Story

We've grown up alongside the internet and popular culture.


This internet thing is going to be BIG.

Clue founder, Michael Craig, recently finished high-school and liked playing with computers. More businesses were asking him to build their website. It was a clue. Michael made it official and founded the company in 1997.


We build our cloud based platform, Mintox.

Many won't remember, but content management systems were pretty rough before 2005. Michael saw an opportunity to make them better. The result was Mintox (yes, that is an 80's reference).


We rebrand and move to new Perth office.

While Facebook was launching in 2004 around US college campuses, Clue was moving onto bigger and better things. 


Digital marketing is the future. 

It was still the early days of digital marketing (as in MySpace was still a thing), but it was obvious it was the future.


The business evolves alongside the internet  

We were a pretty well established digital agency by 2012, and fortunate to work with a number of national brands across health, retail and resource sectors.




What the f@ck can we say about 2020

Seriously, what a year. It has however been great to see many clients have their best sales months mid-pandemic as a result of having built solid platforms and developed a great brand expereinces. 

Our Partners

Proudly independent, doing digital since 1997.

Founding Partner
Michael Craig
Jon Turner
Harly Salim
Social Impact

Helping good brands have greater impact and grow. 

We believe that profit and purpose are not mutually exclusive. Our team has significant experience working in the not-for-profit space. This includes working with organisations such as Anglicare WA, Cancer Council WA, Lions Eye Institute, MercyCare, World Vision International, and World Vision Germany. Whether supporting fundraising, brand or advocacy related work, we confidently apply best practices from in Australia and major markets around the world.


Looking for a clue?

How cool would it be if baked a puzzle into this website. The prize a mystery. Clues hidden throughout. A quest calls to those who are listening.

Where it will lead I cannot say. Even the smallest person can change the course of the future.