About

We're digital commerce experts who partner with purpose.  

INTRODUCTION

Digital experiences to help companies and causes grow.

Our purpose is to help ideas thrive. Working as an extension of your team, we use data and insight to create remarkable digital experiences and drive growth. No matter how big your ideas are, our multidisciplinary team of strategists, marketers, designers and developers have the experience to help them thrive. This experience includes a deep expertise and passion for working with not-for-profit organisations and growth oriented brands. 

Expertise            

  • 17 EMPLOYEES
  • 25 YEARS OF EXPERIENCE
  • $100M REVENUE GENERATED
WHY CLUE?

There's heaps of reasons people choose us. Here's a few. 

01

Expertise

Our multidisciplinary team has deep expertise within their respective fields, and experience working across major categories. 

02

Good humans

People are at the heart of everything we do. We care about one another, our clients and their audiences. This comes through in the experiences we design.

03

Value creation

Our business optimises for value creation rather than profit. If we don’t think we can add value or an activity will not be valuable then we recommend something else.

04

Simplify complexity

Nobody should be baffled by digital. We pride ourselves on using plain language and making complex things simple, no matter the audience. 

05

Evidence based

Digital starts and ends with data, and you know what people say about opinions. Our recommendations are based on data and customer insight. 

06

Measurable results

Every investment supports a business outcome. Every project is designed to deliver measurable outcomes and positive return on investment.

Our Story

We've grown up alongside the internet and popular culture.

1997

This internet thing is going to be BIG.

Clue founder, Michael Craig, recently finished high-school and liked playing with computers. More businesses were asking him to build their website. It was a clue. Michael made it official and founded the company in 1997.

1999

We build our cloud based platform, Mintox.

Many won't remember, but content management systems were pretty rough before 2005. Michael saw an opportunity to make them better. The result was Mintox (yes, that is an 80's reference).

2004

We rebrand and move to new Perth office.

While Facebook was launching in 2004 around US college campuses, Clue was moving onto bigger and better things. 

2006

Digital marketing is the future. 

It was still the early days of digital marketing (as in MySpace was still a thing), but it was obvious it was the future.

2012

The business evolves alongside the internet  

We were a pretty well established digital agency by 2012, and fortunate to work with a number of national brands across health, retail and resource sectors.

 

 

2020

What the f@ck can we say about 2020

Seriously, what a year. It has however been great to see many clients have their best sales months mid-pandemic as a result of having built solid platforms and developed a great brand expereinces. 

WORKING AT CLUE

Why you need to work at Clue. 

We recently asked each of our team why they chose to work at Clue. The general themes are the opportunity to work with international clients (and travel), a love for ecommerce, working with purpose and supporting several high-profile not-for-profit organisations, and our human centred culture.

Read more about working at Clue here.

GET A CLUE

Looking for a clue?

How cool would it be if baked a puzzle into this website. The prize a mystery. Clues hidden throughout. A quest calls to those who are listening.

Where it will lead I cannot say. Even the smallest person can change the course of the future. 

Join the club Let's talk about some ideas
 
Personalising the Ecommerce Experience

Personalising the Ecommerce Experience

By tailoring the shopping experience to each customer's preferences and behaviours, ecommerce personalisation is transforming the way businesses operate online. In this article, we'll dive into the benefits of personalisation in ecommerce, highlight some of the leading ecommerce personalisation tools, and explore the most recent ecommerce personalisation trends.

 

Category: eCommerce

Contact

hello_[at]_clue.com.au
+61 8 9368 0777

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