Approach

Our approach, and how we help ideas thrive.

Discover

Understand the current state, desired future state and develop a plan to win.

Design

Prototype, design and develop  assets ready to launch in market.

Do

Bring the idea to life by launching in market according to plan.

Grow

Measure, report and optimise the for incremental gains and growth.

Step One

Discover

A strategy is an informed set of decisions on how to win. The quality of your decisions are the difference between winning and losing. We help create strategies that win by ensuring decisions are well informed. 

In the discovery phase of a project we seek to understand your goals, audience, market context, constraints and capabilities. What we find directly informs strategic decisions and delivery roadmap. 

Each project is different, but some steps include:

  • Discovery workshops
  • Stakeholder interviews
  • Market research
  • Audience research
  • Capability assessment
  • Leading edge review
  • Strategy
  • Roadmap
Step Two

Design

With a plan to win in place we now bring the strategy to life. Whether it's a campaign, marketing strategy or software development, we work collaboratively to design and develop the assets ready for launch. 

Your team will be involved the entire way to ensure what we develop is aligned to the strategy, meeting business and user needs. 

Each project is different, but some steps include:

  • Creative brief
  • Moodboards
  • Concepts
  • Concept validation
  • UX testing
  • Quality assurance testing 
  • User acceptance testing
  • Deployment
Step Three

Do

With everything in place, it's time to launch your idea. Having real life people able to see and interact with your idea after months of hard work is why we do what we do. 

Our actual process varies depending if we're releasing software, publishing a website, or launching a campaign. What you can count on us to do is:

  • Complete QA
  • Prep all the technical stuff
  • Confirm everything is in place
  • Get approval to go-live
  • Press 'publish'

Then we all crack the champagne and raise a glass. 

Step Four

Grow

The biggest gains most often come from incremental growth, which is the result of continuous iteration. 

We're often asked to provide ongoing measurement and reporting. The intention being to identify opportunities for growth. 

  • Analytics & insights
  • Reporting 
  • Dashboards
  • Conversion Rate Optimisation
  • User testing
 
What brand purpose means to Gen Z

What brand purpose means to Gen Z

Brand purpose is a hot topic in boardrooms, marketing trade press, and conferences around the world. And it should be - purpose beyond profit should guide everything a brand does. Yet if the sentiment of my non-marketing friends are at all representative of Gen Z, the challenge for brands is getting us to believe them and earning our trust. 

Category: Branding

Contact

hello_[at]_clue.com.au
+61 8 9368 0777

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