A strategy is an informed set of decisions on how to win. The quality of your decisions are the difference between winning and losing. We help create strategies that win by ensuring decisions are well informed.
In the discovery phase of a project we seek to understand your goals, audience, market context, constraints and capabilities. What we find directly informs strategic decisions and delivery roadmap.
Each project is different, but some steps include:
- Discovery workshops
- Stakeholder interviews
- Market research
- Audience research
- Capability assessment
- Leading edge review