What Is the Value of Content? By Ryan Cheng 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More
The Kardashian Effect - What is Real Influence? By Ryan Cheng 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
How Things Change - iOS 14 and the Issue with Facebook Ads By Ryan Cheng 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More
Guide to Outsourcing Digital Marketing By Stephen Ellis 28 January 2021 A strategic approach to outsourcing digital can help marketing teams do more for less but getting it wrong can be costly. Category: Strategy, Marketing Read More
The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More
What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More
How Voice Search is Changing the Retail Landscape By Georgia Parentich 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More
How to Write a Marketing Strategy - Looking In By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in. Category: Strategy, Marketing Read More
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 02 September 2020 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
Dominate Digital by Being Great at These Five Things By Stephen Ellis 26 August 2020 By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. Category: Strategy, Marketing Read More
WTF is a UTM Code? By Georgia Parentich 21 August 2020 Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. Category: Search Engine Optimisation, Marketing Read More
Words to Use and Words to Lose - Communicating Online By Georgia Parentich 30 July 2020 Do you know what words to avoid using with customers online? That's okay, we've got you covered. Category: Social Media Marketing, Marketing Read More
How to Know if Your Marketing Strategy Sucks? By Stephen Ellis 30 July 2020 If your marketing strategy is not achieving what you set out to achieve then it probably sucks. Find out by answering these 10 questions. Category: Strategy, Marketing Read More
Six Things to Get Google Analytics Working for You By Stephen Ellis 30 July 2020 Marketers can gain more value from Google Analytics by customising it for their business. Here are six tips to get started. Category: Marketing Read More
5 Expert Tips to Help Improve Online Communication with Your Target Audience By Monica Campbell 06 May 2020 Want to know how to better interact and engage with your customers online? Check out these 5 expert tips on improving online communication. Category: Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
Do You Know How To Manage Customer Expectations During COVID-19? By Kaiya Mallaburn 13 March 2020 We’re hearing from many clients that they’re concerned about how to best prepare for the potential impact of COVID-19 (aka Coronavirus). This includes developing and communicating an action plan, reassuring customers, and staying ahead of the curve in terms of online marketing. Category: Marketing Read More
A Fresh New Opulent Look for Sommer Swims eCommerce Store By Michael Craig 28 February 2020 Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here! Category: eCommerce, Experiences Read More
Link Building - Get Started with these Four Strategies By Monica Campbell 23 April 2019 Link building is an important element to “SEO”, yet it is still one of the most time consuming and challenging skills to master and one where ranking results are hard to directly attribute to the backlinks you have created. There was a brief time where link building was a technical skill that heavily relied on spun article software, spammy links and automated directory listings. Category: Marketing Read More
9 Not-So-Clever AdWord Mistakes By Kaiya Mallaburn 20 March 2019 We should always be looking to better our online paid advertising efforts. However, you might be doing your website a disservice by not keeping an eye out for those simple mistakes that slip through the gaps when it comes to pay per click (PPC) advertising. Category: Marketing Read More
Portfolio Content for SEO – Beyond Blog Articles By Monica Campbell 07 March 2019 Having trouble generating blog content? One of the most effective ways to build credibility for your brand and boost your SEO is to highlight and showcase your previous work with outstanding portfolio content. Category: Marketing Read More
How to Discover Backlink Opportunities By Kaiya Mallaburn 14 February 2019 As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content. Category: Marketing Read More
Multi-Channel vs Omni-Channel eCommerce By Kaiya Mallaburn 05 February 2019 The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception? Category: eCommerce Read More
Google Panda and Creating Quality Content - 6 Steps You Need to Follow By Michael Craig 29 November 2018 The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically. Category: Marketing Read More
Move Aside Backlinks. Say Hello to Internal Linking By Monica Campbell 17 August 2018 Long has the term backlinking been considered an activity that has had a profound significance as part of a website’s digital marketing and inbound SEO effort. Nowadays though, internal link building is becoming an increasingly popular and safer long term web strategy for those actively marketing online. Category: Marketing Read More
Does the GDPR Affect My Website? By Whitney Frost-Ruhl 24 May 2018 The EU's General Data Protection Regulations come into effect on 25 May 2018. This article provides a very simple explanation of how it affects Australian websites. Category: Experiences Read More
Demystifying the Bounce Rate By Whitney Frost-Ruhl 06 October 2017 Understanding the most feared statistic in Google Analytics. Category: eCommerce, Experiences, Marketing Read More
Targeted Link Building is Hard. So You Best Be Getting On With It By Monica Campbell 08 September 2017 Over the past decade link building is a term that has become synonymous with SEO and to webmasters looking to boost their website’s rankings. Today, it is an activity which looks completely different to what was once a practice of mass manipulation. Category: Marketing Read More
How WA Businesses Can Thrive With Social Media Marketing By Kaiya Mallaburn 01 September 2017 Social networks have fundamentally changed how we interact with our customers, tell our brand story and offer our products and services. What started out as the black sheep of the marketing department with irrelevant and off topic posts has now become an integral part of the business’s long term strategy. Category: Social Media Marketing, Strategy, Marketing Read More
Local Content That Drives Local SEO By Kaiya Mallaburn 25 August 2017 Local content helps engage a local audience and drive local leads. So as a small business operating within a local market, developing local content is your opportunity to fire David’s slingshot against the Goliath brands you are competing against. Category: Search Engine Optimisation, Marketing Read More
Enable Customers or Members to sign up on your website in Mintox By Michael Craig 30 July 2017 If you update your website with Mintox and have the Customers & Members component, you can enable online sign-up to your website's database of members. Ideal to increase a customer base or allow your users to sign up with you directly, automating the process to a large degree to save you time and errors! Category: Experiences, Software Read More
What’s the difference between SEO and SEA? By Michael Craig 10 June 2017 Seasoned webmasters, marketing professionals and forward thinking business owners won’t have a problem differentiating the two. But to the rest of the population, what do these buzz words mean? Category: Marketing Read More
HTTP vs HTTPS - How secure is your connection, and does it matter? By Whitney Frost-Ruhl 28 May 2017 Every time you load a web page, data is being transferred for you to view. However, whether that data is encrypted or not can be more important than you realised. Category: Experiences, Software Read More
How to Solve Email Delivery Failures and Bouncebacks By Whitney Frost-Ruhl 28 February 2017 When you send an email and receive an error message instead of a reply, you probably don’t need to call for Tech Support. You can overcome a lot of mail delivery failures easier than you think. Here are a few basic starting points to help get you on your way. Category: Email Marketing, Software Read More
Why Digital Marketing Agencies In Perth Need to Change By Monica Campbell 12 August 2016 The tides are changing quickly within the digital marketing industry. What was once an industry founded on automated software and “x” number of keyword packages, has now flourished into an industry with a diverse range of marketing trends and strategies. Category: Strategy, Marketing Read More
SEO Essentials - 5 Things You Should Know By Michael Craig 30 March 2016 A not so definitive guide (but more useful than most of the other stuff out there). Category: Marketing Read More
Learn more about Software as a Service - SaaS By Michael Craig 23 March 2016 What is SaaS (Software as a Service) and why is it so popular? This article explains how companies use SaaS to optimise and streamline their business. Category: Software Read More
Inbound Marketing - 5 Tips You Need to Know By Monica Campbell 05 November 2015 The digital age has arrived. People are more online, connected and in control than ever before. It's time to change the way we think about marketing and our customers. Category: Marketing Read More
What Is the Value of Content? 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More
The Kardashian Effect - What is Real Influence? 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
How Things Change - iOS 14 and the Issue with Facebook Ads 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More