There was a time when audiences worried about whether an image had been retouched in Photoshop. Today, the question is far bigger. Is the person in the ad even real? Did that founder actually say those words? Did that influencer ever exist at all?
We are now marketing in an environment where artificial intelligence can generate blogs, ads, videos, voices, product shots, customer service replies, and entire online personalities in seconds. The volume is staggering, the quality is improving fast, and yet, as more AI-generated content floods every channel, consumers are becoming more alert, more sceptical, and in many cases, more drawn to brands that still feel unmistakably human.
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