Blog

Our thoughts, news and actionable advice for growth.

Link Building - Get Started with these Four Strategies

Link Building - Get Started with these Four Strategies

Link building is an important element to “SEO”, yet it is still one of the most time consuming and challenging skills to master and one where ranking results are hard to directly attribute to the backlinks you have created. There was a brief time where link building was a technical skill that heavily relied on spun article software, spammy links and automated directory listings.

Category: Marketing
9 Not-So-Clever AdWord Mistakes

9 Not-So-Clever AdWord Mistakes

We should always be looking to better our online paid advertising efforts. However, you might be doing your website a disservice by not keeping an eye out for those simple mistakes that slip through the gaps when it comes to pay per click (PPC) advertising.

Category: Marketing
How to Discover Backlink Opportunities

How to Discover Backlink Opportunities

As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content.

Category: Marketing
Multi-Channel vs Omni-Channel eCommerce

Multi-Channel vs Omni-Channel eCommerce

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

Category: eCommerce
Google Panda and Creating Quality Content - 6 Steps You Need to Follow

Google Panda and Creating Quality Content - 6 Steps You Need to Follow

The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically.

Category: Marketing
Articles 1 to 32 of 32