Link Building Get Started with these Four Positive Strategies By Monica Campbell 23 April 2019 Today link building is a culmination of different tasks and skills which work together rather than as separate efforts. Creating content, understanding user psychology, driving sales and traditional marketing are all skills which are now needed to fully develop a holistic and personalised link building strategy around your industry and target market. Category: Link Building Read More
9 Not-So-Clever AdWord Mistakes By Kaiya Mallaburn 20 March 2019 We should always be looking to better our online paid advertising efforts. However, you might be doing your website a disservice by not keeping an eye out for those simple mistakes that slip through the gaps when it comes to pay per click (PPC) advertising. Category: Pay Per Click Advertising Read More
Portfolio Content for SEO – Beyond Blog Articles By Monica Campbell 07 March 2019 Having trouble generating blog content? One of the most effective ways to build credibility for your brand and boost your SEO is to highlight and showcase your previous work with outstanding portfolio content. Category: Search Engine Optimisation Read More
How to Discover Backlink Opportunities By Kaiya Mallaburn 14 February 2019 As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content. Category: Link Building Read More
Multi-Channel vs Omni-Channel eCommerce By Kaiya Mallaburn 05 February 2019 The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception? Category: e-Commerce Read More
Why You Should Be Using Native Marketing as Paid Advertising By Kaiya Mallaburn 14 January 2019 In the larger scheme of marketing, there are different tactics used by digital marketers to optimise their reach to a desired audience. One of the novel ways, which is recently gaining popularity is native marketing. Category: Content Marketing Read More
Google Panda and Creating Quality Content - 6 Steps You Need to Follow By Michael Craig 29 November 2018 The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically. Category: Content Marketing Read More
Move Aside Backlinks. Say Hello to Internal Linking By Monica Campbell 17 August 2018 Long has the term backlinking been considered an activity that has had a profound significance as part of a website’s digital marketing and inbound SEO effort. Nowadays though, internal link building is becoming an increasingly popular and safer long term web strategy for those actively marketing online. Category: Digital Marketing Read More
