Our thoughts, news and actionable advice for growth.

Link building is an important element to “SEO”, yet it is still one of the most time consuming and challenging skills to master and one where ranking results are hard to directly attribute to the backlinks you have created. There was a brief time where link building was a technical skill that heavily relied on spun article software, spammy links and automated directory listings.

We should always be looking to better our online paid advertising efforts. However, you might be doing your website a disservice by not keeping an eye out for those simple mistakes that slip through the gaps when it comes to pay per click (PPC) advertising.

Having trouble generating blog content?

One of the most effective ways to build credibility for your brand and boost your SEO is to highlight and showcase your previous work with outstanding portfolio content.

As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content.

The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically.

Long has the term backlinking been considered an activity that has had a profound significance as part of a website’s digital marketing and inbound SEO effort. Nowadays though, internal link building is becoming an increasingly popular and safer long term web strategy for those actively marketing online.

Over the past decade link building is a term that has become synonymous with SEO and to webmasters looking to boost their website’s rankings. Today, it is an activity which looks completely different to what was once a practice of mass manipulation.

Seasoned webmasters, marketing professionals and forward thinking business owners won’t have a problem differentiating the two. But to the rest of the population, what do these buzz words mean?

A not so definitive guide (but more useful than most of the other stuff out there).

The digital age has arrived. People are more online, connected and in control than ever before. It's time to change the way we think about marketing and our customers.