On Friday 26 May, Clue was announced as a finalist for Digital Agency of the Year by Campaign Brief at the Oasis Ball.
This is one of those times where not winning still feels like winning. Our team is incredibly proud to be recognised alongside other finalists – a who’s who of leading digital agencies – and the deserving winner, Juicebox.
Being recognised alongside agencies we admire feels like another milestone in our transformation from an agency that has flown under the radar to a top-performing digital agency that’s trusted by leading brands in Australia and overseas to drive greater impact and growth.
This transformation is something we’ve felt since refining our brand and marketing strategy in 2020, with a greater focus on e-commerce, digital media, and consulting. Yet receiving a little validation from the wider industry makes our achievements feel that much more real.
Today there’s a sense that we can achieve our long-term goals and have what it takes to be considered a top-tier digital agency.
Anyway, a big thank you to Campaign Brief, and congratulations to all the winners. Here’s to seeing everyone again in 2024.
Oh, and let me leave you with some highlights from last year.
Search Engine Optimisation
- 17:1 Total ROI Organic Search
- +18% Revenue Growth Organic Search
- 46% % of Total Revenue Organic Search
Health Insurance Fund of Australia (HIF) has been a key client for over 12 years. We manage their SEO, content, as well as website optimisation.
Last year saw particularly strong results, with organic search attributing to 46% of customer acquisition and 17:1 ROI. This included an 18% growth in revenue attributed to organic search.
We also earned the top five organic listings for over 400 brand, product, and category-specific keywords, plus over 1,000 page-one listings.
Paid social media, Google Ads, Programmatic Media, Brand, and Design
- 9:1 Marketing ROI
- +26% Revenue Growth
- 430k Social Media Followers
International swimwear label, Sommer Swim, has grown dramatically in recent years and continued this trend in 2022.
We work closely with Sommer Swim to manage paid social, SEM, SEO, and addressable media across Australia, Europe, and the United States. We also built and managed their website and support with brand and campaign strategy, plus design.
In 2022, we supported always-on marketing, seasonal campaigns, and sales. We also designed the visual identity and campaign for the launch of Sommer Sensual, a lingerie sub-brand.
Marketing efforts resulted in 26% growth compared to the previous year and 9:1 ROI. Social media follows across Instagram, Facebook, and TikTok grew to over 430k.
Cancer Council WA
- 8:1 Marketing ROI Digital Channels
- 86% Revenue Growth Digital Fundraising
- 400% Revenue Growth on Social Media
Our team is particularly passionate about partnering with not-for-profit organisations. We are proud to have continued our partnership with Cancer Council WA, supporting always-on digital fundraising, as well as iconic campaigns such as Australia’s Biggest Morning Tea, Daffodil Day, and Reply for Life.
Results include increasing fundraising attributed to paid search by 86% and social media by over 400%. The net result was a 7% increase in fundraising via digital channels.
- 13:1 Total ROI Google Ads
- 18% Revenue Growth Google Ads
- 48% % of Total Revenue Google Ads
National retailer, Timbecon, has also been a partner since 2018 when we were engaged to build their website and manage Google Ads.
In 2022, our campaigns delivered a 13:1 ROI. Paid search attributed to 43% of total revenue, which was up 48% from the previous year.
This is particularly impressive off the back of x3 growth in the past three years. In 2022 we also helped Timbecon develop email automation capability with email and journey design, plus training.
The Secret Skincare
Social Media Advertising, Google Ads
- 15:1 Total ROI Organic Search
- 8:1 Total ROI Google Ads
- 25:1 Total ROI Social Media Ads
A highlight of the year was seeing a new local brand, The Secret Skincare, increase revenue by 46% in 2022. Having built the site in 2021, we manage their SEO, Google Ads, and paid social*.
Results included a 15:1 ROI from organic search, an 8:1 ROI from Google Ads, and a 25:1 ROI from social media advertising.
*We ran paid social from Jan- Aug 22.