01 CASE STUDY Overview
Palm is an Australian swim and resort wear brand stocked by leading luxury retailers online and around the world.
Inspired by contemporary women who pursue positive change and empower others, Palm collections combine bold, original design with craftsmanship and a strong commitment to minimising our social and environmental impact.
With such a strong retail presence, Palm identified an opportunity to capture a greater share of the global swimwear market, which is forecast to grow by 34% to $29 billion by 2025, by building its direct to consumer offering.
- 25% revenue
- 34% transactions
- 41% ecommerce conversion rate
Expertise
Design, Website
02 The Challenge
Palm offers a unique, responsible take on swim and resort wear that celebrates the diverse forms of femininity, and ways of 'being' a woman.
The brand has developed a strong online following and is worn by the likes of Sydney Sweeny along with a host of models and influencers. A rising star within the swim and resort wear category, it’s clear the brand is on the cusp of something special as it looks to take its product direct to consumers.
The challenge for Palm is the swim and resort wear category has become increasingly competitive, particularly within major markets in the US and Europe. Competing effectively requires a targeted strategy designed to maximise return on investment and drive growth.
03 Our Approach
We took a bottom up approach to help Palm realise its business goals. This meant working collaboratively with the Palm team to understand their target audience and define the brand purpose, position, value proposition, and brand narrative.
Having a clearly defined brand enabled us to develop a marketing strategy focused on growing direct to consumer sales using paid, owned, and earned media.
This process also highlighted the need to offer customers a seamless ecommerce experience. To achieve this we designed a custom ecommerce website built on Shopify.
04 The Outcome
Within three months of launching the new website Palm has seen growth in all key performance indicators. These include:
- 25% revenue
- 34% transactions
- 41% ecommerce conversion rate
We expect strong continued growth as the result of the marketing strategy that will be implemented over coming months.
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