03 Our Approach
A new eCommerce presence and marketing strategy to win.
We knew the team at Timbecon were passionate about woodworking and had a clear vision of what they wanted their business to become.
It was clear the business needed a new website and a digital marketing strategy to compete online. To ensure they were successful, we needed to first step back and uncover the biggest opportunities.
1. Discovery
Starting with our Discovery process, we researched the industry to better understand the greatest challenges and market opportunities to form an integrated strategy.
By understanding the products, services, and target market, we created an information architecture to support the user experience and search engine optimisation.
The process also uncovered an opportunity to use paid, owned, and earned media to compete with big market players at a fraction of the cost.
2. eCommerce website design
The website was designed to be a one-stop shop for all your woodworking needs. The shopping experience needed to be consistent and supported by a content hub to answer users’ questions and provide multimedia DIY solutions.
To deliver this, the website was built on Mintox, our propriety content management system (CMS), which we’ve developed to support seamless content management, integrations, and first-class security.
Since the initial launch, we have also partnered with Timbecon to further optimise website performance.
3. Digital marketing
We helped Timbecon rank for high-volume transactional search terms by using pay per click (PPC) advertising on Google Ads. On-page search engine optimisation (SEO) was supported with best practices to help build authority and trust with Google. We also used display advertising to build brand awareness and familiarity, as well as retargeting potential shoppers.