Future-Proof Your Website - All About the March 2024 Google Update By Paula Ortiz 22 March 2024 The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this update is to reduce spammy, low-quality, and unoriginal content by 40%. Category: Search Engine Optimisation Read More
Google Makes Critical Changes - What Every Marketer Needs to Know About SEO in 2024 By Ryan Northover 03 February 2024 In the always-changing and dynamic realm of digital marketing, SEO remains a cornerstone of online strategies for growth-orientated brands and businesses. Category: Search Engine Optimisation Read More
By humans for humans - Google’s ‘Helpful Content’ Update By Paula Ortiz 25 October 2022 Google’s latest core algorithm update is all about trustworthy, valuable, and authentic content. Category: Search Engine Optimisation Read More
What You Need to Know About Building Backlinks in 2021 By Joshua Colum 14 October 2021 Backlinks are an important part of any search engine optimisation (SEO) strategy. If you're a marketing manager or practitioner looking to sharpen up your understanding and incorporate these into your strategy, read on to learn more! Category: Search Engine Optimisation, Link Building Read More
The Rise of Zero Click Search By Ryan Cheng 02 June 2021 An increasing amount of search queries are resulting in zero clicks due to Google provided answers within the search engine. We explore why this is such a hot topic and what it means for your SEO strategy. Category: Search Engine Optimisation, Digital Marketing Read More
How Voice Search is Changing the Retail Landscape By Georgia Parentich 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More
WTF is a UTM Code? By Georgia Parentich 21 August 2020 Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. Category: Search Engine Optimisation, Marketing Read More
Future-Proof Your Website - All About the March 2024 Google Update 22 March 2024 The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this update is to reduce spammy, low-quality, and unoriginal content by 40%. Category: Search Engine Optimisation Read More
Google Makes Critical Changes - What Every Marketer Needs to Know About SEO in 2024 03 February 2024 In the always-changing and dynamic realm of digital marketing, SEO remains a cornerstone of online strategies for growth-orientated brands and businesses. Category: Search Engine Optimisation Read More
Businesses Need to Prepare for Major Email Communication Changes in 2024 01 February 2024 Marketing managers and website owners will need to prepare for sweeping changes to the email marketing landscape, as Google rolls out major changes to stop spam across the internet. Category: Email Marketing, Digital Marketing Read More