Long has the term backlinking been considered an activity that has had a profound significance as part of a website’s digital marketing and inbound SEO effort. Nowadays though, internal link building is becoming an increasingly popular and safer long term web strategy for those actively marketing online.

Seasoned webmasters, marketing professionals and forward thinking business owners won’t have a problem differentiating the two. But to the rest of the population, what do these buzz words mean?

The tides are changing quickly within the digital marketing industry. What was once an industry founded on automated software and “x” number of keyword packages, has now flourished into an industry with a diverse range of marketing trends and strategies.

The digital age has arrived. People are more online, connected and in control than ever before. It's time to change the way we think about marketing and our customers.