The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, e-Commerce, Digital Marketing Read More
What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: e-Commerce, Digital Marketing Read More
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Digital Marketing, Marketing Read More
How to Write a Marketing Strategy - Looking In By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in. Category: Digital Marketing, Strategy, Marketing Read More
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Digital Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 02 September 2020 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: Digital Marketing Read More
The Power of Promotions and Sales in Driving Revenue 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, e-Commerce, Digital Marketing Read More
What you need to know about Google Analytics 4 Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: e-Commerce, Digital Marketing Read More
How Voice Search is Changing the Retail Landscape 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More