The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Digital Marketing, Marketing Read More
How to Write a Marketing Strategy - Looking In By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in. Category: Digital Marketing, Strategy, Marketing Read More
Dominate Digital by Being Great at These Five Things By Stephen Ellis 26 August 2020 By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. Category: Digital Marketing, Strategy, Marketing Read More
Words to Use and Words to Lose - Communicating Online By Georgia Parentich 30 July 2020 Do you know what words to avoid using with customers online? That's okay, we've got you covered. Category: Marketing Read More
How to Know if Your Marketing Strategy Sucks? By Stephen Ellis 30 July 2020 If your marketing strategy is not achieving what you set out to achieve then it probably sucks. Find out by answering these 10 questions. Category: Strategy, Marketing Read More
Six Things to Get Google Analytics Working for You By Stephen Ellis 30 July 2020 Marketers can gain more value from Google Analytics by customising it for their business. Here are six tips to get started. Category: Marketing Read More
5 Expert Tips to Help Improve Online Communication with Your Target Audience By Monica Campbell 06 May 2020 Want to know how to better interact and engage with your customers online? Check out these 5 expert tips on improving online communication. Category: Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
The Power of Promotions and Sales in Driving Revenue 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, e-Commerce, Digital Marketing Read More
What you need to know about Google Analytics 4 Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: e-Commerce, Digital Marketing Read More
How Voice Search is Changing the Retail Landscape 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More