How Things Change - iOS 14 and the Issue with Facebook Ads By Ryan Cheng 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More
Guide to Outsourcing Digital Marketing By Stephen Ellis 28 January 2021 A strategic approach to outsourcing digital can help marketing teams do more for less but getting it wrong can be costly. Category: Strategy, Marketing Read More
The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More
What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More
How to Write a Marketing Strategy - Looking In By Stephen Ellis 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in. Category: Strategy, Marketing Read More
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 02 September 2020 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
What Is the Value of Content? 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More
The Kardashian Effect - What is Real Influence? 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
How Things Change - iOS 14 and the Issue with Facebook Ads 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More
