eCommerce

How Digital Businesses Maximise Moments That Matter

19 March 2020

Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted.

Category: eCommerce, Marketing

A Fresh New Opulent Look for Sommer Swims eCommerce Store

By Michael Craig

28 February 2020

Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here!

Category: eCommerce, Experiences

Multi-Channel vs Omni-Channel eCommerce

By Kaiya Mallaburn

05 February 2019

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

Category: eCommerce

Demystifying the Bounce Rate

By Whitney Frost-Ruhl

06 October 2017

Understanding the most feared statistic in Google Analytics.

Category: eCommerce, Experiences, Marketing

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How Voice Search is Changing the Retail Landscape

13 November 2020

Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce.

Category: Search Engine Optimisation

How to Write a Marketing Strategy - Looking In

24 September 2020

A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. This article covers the first phase of the strategy process, looking in.

Category: Digital Marketing, Strategy, Marketing