Ecommerce and Audiences in GA4 By Ryan Cheng 13 October 2021 Don’t just move your business from UA to GA4, but also transform your ecommerce insights and bring your target audience closer than ever. Category: eCommerce, Digital Marketing Read More
Optimising for User Intent on GA4 By Ryan Cheng 08 October 2021 How do users really interact with your site? Here are some great resources that cover how you can best optimise your site for tracking site search and button clicks in Google Analytics 4 (GA4). Category: eCommerce, Digital Marketing Read More
Setting Up Event and Conversion Tracking in GA4 By Ryan Cheng We've curated the very best resources on how to set up event and conversion tracking in GA4. Category: eCommerce, Digital Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
How to Setup and Configure GA4 By Ryan Cheng We’ve compiled the very best resources to make setting up and configuring GA4 easy. Category: eCommerce, Digital Marketing Read More
What You Need to Know About Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More
The Rise of Social Commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
How to Import GA4 Conversions into Google Ads 08 December 2021 The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time. Category: Digital Marketing Read More
How to Exclude Referrals in GA4 02 December 2021 Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4. Category: Digital Marketing Read More
Set Your Landing Pages up for Success 10 November 2021 Don't miss the opportunity for digital marketing campaign success. Prime your landing pages for conversions with GA4's new features. Category: Digital Marketing Read More