The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Digital Marketing, Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
A Fresh New Opulent Look for Sommer Swims eCommerce Store By Michael Craig 28 February 2020 Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here! Category: eCommerce, Experiences Read More
Multi-Channel vs Omni-Channel eCommerce By Kaiya Mallaburn 05 February 2019 The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception? Category: eCommerce Read More
Demystifying the Bounce Rate By Whitney Frost-Ruhl 06 October 2017 Understanding the most feared statistic in Google Analytics. Category: eCommerce, Experiences, Marketing Read More
The Power of Promotions and Sales in Driving Revenue 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, e-Commerce, Digital Marketing Read More
What you need to know about Google Analytics 4 Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: e-Commerce, Digital Marketing Read More
How Voice Search is Changing the Retail Landscape 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More