What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 02 September 2020 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
A Fresh New Opulent Look for Sommer Swims eCommerce Store By Michael Craig 28 February 2020 Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here! Category: eCommerce, Experiences Read More
Multi-Channel vs Omni-Channel eCommerce By Kaiya Mallaburn 05 February 2019 The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception? Category: eCommerce Read More
Demystifying the Bounce Rate By Whitney Frost-Ruhl 06 October 2017 Understanding the most feared statistic in Google Analytics. Category: eCommerce, Experiences, Marketing Read More
What Is the Value of Content? 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More
The Kardashian Effect - What is Real Influence? 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
How Things Change - iOS 14 and the Issue with Facebook Ads 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More
