Setting up event and conversion tracking in GA4 By Ryan Cheng We've curated the very best resources on how to set up event and conversion tracking in GA4. Category: eCommerce, Digital Marketing Read More
When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
How to setup and configure GA4 By Ryan Cheng We’ve compiled the very best resources to make setting up and configuring GA4 easy. Category: eCommerce, Digital Marketing Read More
What you need to know about Google Analytics 4 By Stephen Ellis Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More
The rise of social commerce By Stephen Ellis Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More
How Digital Businesses Maximise Moments That Matter By Stephen Ellis 19 March 2020 Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted. Category: eCommerce, Marketing Read More
A Fresh New Opulent Look for Sommer Swims eCommerce Store By Michael Craig 28 February 2020 Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here! Category: eCommerce, Experiences Read More
Multi-Channel vs Omni-Channel eCommerce By Kaiya Mallaburn 05 February 2019 The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception? Category: eCommerce Read More
Setting up event and conversion tracking in GA4 We've curated the very best resources on how to set up event and conversion tracking in GA4. Category: eCommerce, Digital Marketing Read More
When Should You Start Your Christmas Marketing Campaign? 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More
How to setup and configure GA4 We’ve compiled the very best resources to make setting up and configuring GA4 easy. Category: eCommerce, Digital Marketing Read More