When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More 0 Comments
The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More 0 Comments
How Voice Search is Changing the Retail Landscape By Georgia Parentich 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More 0 Comments
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More 0 Comments
WTF is a UTM Code? By Georgia Parentich 21 August 2020 Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. Category: Search Engine Optimisation, Marketing Read More 0 Comments
Words to Use and Words to Lose - Communicating Online By Georgia Parentich 30 July 2020 Do you know what words to avoid using with customers online? That's okay, we've got you covered. Category: Social Media Marketing, Marketing Read More 0 Comments
How to Import GA4 Conversions into Google Ads 08 December 2021 The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time. Category: Digital Marketing Read More
How to Exclude Referrals in GA4 02 December 2021 Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4. Category: Digital Marketing Read More
Set Your Landing Pages up for Success 10 November 2021 Don't miss the opportunity for digital marketing campaign success. Prime your landing pages for conversions with GA4's new features. Category: Digital Marketing Read More