When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More 0 Comments
The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More 0 Comments
How Voice Search is Changing the Retail Landscape By Georgia Parentich 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More 0 Comments
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More 0 Comments
WTF is a UTM Code? By Georgia Parentich 21 August 2020 Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. Category: Search Engine Optimisation, Marketing Read More 0 Comments
Words to Use and Words to Lose - Communicating Online By Georgia Parentich 30 July 2020 Do you know what words to avoid using with customers online? That's okay, we've got you covered. Category: Social Media Marketing, Marketing Read More 0 Comments
What You Need to Know About Building Backlinks in 2021 14 October 2021 Backlinks are an important part of any search engine optimisation (SEO) strategy. If you're a marketing manager or practitioner looking to sharpen up your understanding and incorporate these into your strategy, read on to learn more! Category: Search Engine Optimisation, Link Building Read More
Ecommerce and Audiences in GA4 13 October 2021 Don’t just move your business from UA to GA4, but also transform your ecommerce insights and bring your target audience closer than ever. Category: eCommerce, Digital Marketing Read More
Optimising for User Intent on GA4 08 October 2021 How do users really interact with your site? Here are some great resources that cover how you can best optimise your site for tracking site search and button clicks in Google Analytics 4 (GA4). Category: eCommerce, Digital Marketing Read More