When Should You Start Your Christmas Marketing Campaign? By Georgia Parentich 27 August 2021 Don't wait until the Christmas carols begin. Find out why you need to start your Christmas marketing in September and tips for success. Category: eCommerce, Email Marketing, Strategy, Marketing Read More 0 Comments
The Power of Promotions and Sales in Driving Revenue By Georgia Parentich 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More 0 Comments
How Voice Search is Changing the Retail Landscape By Georgia Parentich 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More 0 Comments
How to Set Up Custom Channel Groupings in Google Analytics By Georgia Parentich 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More 0 Comments
WTF is a UTM Code? By Georgia Parentich 21 August 2020 Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. Category: Search Engine Optimisation, Marketing Read More 0 Comments
Words to Use and Words to Lose - Communicating Online By Georgia Parentich 30 July 2020 Do you know what words to avoid using with customers online? That's okay, we've got you covered. Category: Social Media Marketing, Marketing Read More 0 Comments
Future-Proof Your Website - All About the March 2024 Google Update 22 March 2024 The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this update is to reduce spammy, low-quality, and unoriginal content by 40%. Category: Search Engine Optimisation Read More
Google Makes Critical Changes - What Every Marketer Needs to Know About SEO in 2024 03 February 2024 In the always-changing and dynamic realm of digital marketing, SEO remains a cornerstone of online strategies for growth-orientated brands and businesses. Category: Search Engine Optimisation Read More
Businesses Need to Prepare for Major Email Communication Changes in 2024 01 February 2024 Marketing managers and website owners will need to prepare for sweeping changes to the email marketing landscape, as Google rolls out major changes to stop spam across the internet. Category: Email Marketing, Digital Marketing Read More