The Kardashian Effect - What is Real Influence? By Ryan Cheng 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More
What You Need to Know About Building Backlinks in 2021 14 October 2021 Backlinks are an important part of any search engine optimisation (SEO) strategy. If you're a marketing manager or practitioner looking to sharpen up your understanding and incorporate these into your strategy, read on to learn more! Category: Search Engine Optimisation, Link Building Read More
Ecommerce and Audiences in GA4 13 October 2021 Don’t just move your business from UA to GA4, but also transform your ecommerce insights and bring your target audience closer than ever. Category: eCommerce, Digital Marketing Read More
Optimising for User Intent on GA4 08 October 2021 How do users really interact with your site? Here are some great resources that cover how you can best optimise your site for tracking site search and button clicks in Google Analytics 4 (GA4). Category: eCommerce, Digital Marketing Read More