The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically.

Local content helps engage a local audience and drive local leads. So as a small business operating within a local market, developing local content is your opportunity to fire David’s slingshot against the Goliath brands you are competing against.