Does the GDPR Affect My Website? By Whitney Frost-Ruhl 24 May 2018 The EU's General Data Protection Regulations come into effect on 25 May 2018. This article provides a very simple explanation of how it affects Australian websites. Category: Experiences Read More 0 Comments
Demystifying the Bounce Rate By Whitney Frost-Ruhl 06 October 2017 Understanding the most feared statistic in Google Analytics. Category: eCommerce, Experiences, Marketing Read More 0 Comments
HTTP vs HTTPS - How Secure is Your Connection, and Does it Matter? By Whitney Frost-Ruhl 28 May 2017 Every time you load a web page, data is being transferred for you to view. However, whether that data is encrypted or not can be more important than you realised. Category: Experiences, Software Read More 0 Comments
How to Solve Email Delivery Failures and Bouncebacks By Whitney Frost-Ruhl 28 February 2017 When you send an email and receive an error message instead of a reply, you probably don’t need to call for Tech Support. You can overcome a lot of mail delivery failures easier than you think. Here are a few basic starting points to help get you on your way. Category: Email Marketing, Software Read More 0 Comments
What You Need to Know About Building Backlinks in 2021 14 October 2021 Backlinks are an important part of any search engine optimisation (SEO) strategy. If you're a marketing manager or practitioner looking to sharpen up your understanding and incorporate these into your strategy, read on to learn more! Category: Search Engine Optimisation, Link Building Read More
Ecommerce and Audiences in GA4 13 October 2021 Don’t just move your business from UA to GA4, but also transform your ecommerce insights and bring your target audience closer than ever. Category: eCommerce, Digital Marketing Read More
Optimising for User Intent on GA4 08 October 2021 How do users really interact with your site? Here are some great resources that cover how you can best optimise your site for tracking site search and button clicks in Google Analytics 4 (GA4). Category: eCommerce, Digital Marketing Read More