01 CASE STUDY OVERVIEW
Built for comfort, ready for growth
Ergolink has been supplying ergonomic office equipment across Western Australia since 1998. Known for their high-quality solutions and strong relationships with government departments, businesses, and healthcare professionals, Ergolink built its reputation through service, expertise, and a curated product range focused on comfort and performance.
But by 2018, their website had started to show its age. While offline credibility was high, the digital experience didn’t match. Ergolink partnered with Clue to rebuild their online presence from the ground up, creating a site that reflected their authority, improved discoverability, and simplified the path from research to purchase.
Client
Ergolink
Industry
Ergonomic Equipment
Expertise
- Web & Experiences
Year of Completion
2018
02 The Challenge
Credibility without clarity
Despite strong offline recognition, Ergolink’s website wasn’t supporting its sales ambitions. The site structure was difficult to navigate, making it hard for users to find the right products quickly. Organic visibility was low, and there was no central strategy to capture and convert online traffic.
To remain competitive in a growing category, Ergolink needed more than just a better website. They needed a cohesive digital ecosystem that could speak to both business buyers and health professionals while supporting their long-term growth.
03 Our Approach
Designing for the way people actually shop
We started by rethinking the site structure around how people actually shop. The new information architecture made it easy to browse by category, product type, or customer need, something procurement teams and occupational therapists both needed.
Next came visibility. We implemented a targeted SEO strategy focused on key products and commercial search terms, supported by a Google Ads campaign that put Ergolink in front of high-intent users across WA.
To add depth, we developed clear, informative content tailored to Ergolink’s audiences. This wasn’t filler. It helped customers make faster decisions while reinforcing the brand’s authority in the space.
The new platform was built to be useful, usable, and completely aligned with Ergolink’s long-term business goals.
04 The Outcome
Stronger visibility, smoother experience, smarter growth
Ergolink’s new website delivered results across the board. Navigation was streamlined, conversion pathways were clearer, and the overall experience finally matched the level of professionalism customers already associated with the brand.
Search performance lifted, with improved rankings and paid campaigns attracting high-intent traffic. Informative content played a key role in building trust and guiding users toward confident purchasing decisions.
This was more than a visual refresh. It marked a shift in how Ergolink engages its audience and competes in a digital-first market—turning their online presence into a true extension of the business.
