A Fresh New Opulent Look for Sommer Swims eCommerce Store


It’s not often an agency undertakes an exciting project like Sommer Swim. The leading online swimwear label needed a complete online rebrand, refresh of their eCommerce store and marketing strategy for 2020.

It’s no surprise that all our designers wanted to work on the site!

Founded by Anna-Maria Sommer, Sommer Swim has a cult social media following. Renowned for its chic European designs, Sommer Swim is loved by the hottest A-list celebs including Kendall Jenner, Kourtney Kardashian, Sofia Richie and Victoria's Secret models.

For Clue to deliver a fresh new look and feel to the existing Sommer Swim eCommerce site, we conducted an in-depth Clue Marketing Discovery. Following consultations and an array of workshops, we built a comprehensive marketing strategy, a new user interface, improved user experience and upgraded their existing Shopify presence to deliver a cutting edge shopping experience.

The luxurious eCommerce store’s design transports the customer to vacation hedonism on the Italian island of Ischia. Sommer Swim’s latest campaign shot on Ischia perfectly whets the customers’ appetite for some leisure time spent in sun-drenched opulence.

The newest Shopify features and functionality allow for beautiful embedded videos, a shoppable Instagram gallery, and user-generated content on product pages to sell the stunning swimwear pieces. The integration of a rewards program ‘Sommer Rewards’, tracks points to increase brand loyalty and repeat purchases.   

Outside the shopping cart, the site focuses on gorgeous editorial imagery. Photographer Cameron Hammond captures the lifestyle of customers with the elegant photographs used throughout the blog, integrated shoppable fashion galleries and sleek look books to convert views into sales.  Clue’s ongoing marketing strategy aligns with Sommer Swim’s strategic goals and supports their exciting plans for global expansion.

Checkout the new Sommer Swim website here, and their Instagram channel @sommer.swim.

Category: eCommerce, Experiences