01 CASE STUDY OVERVIEW
A modern website for Southern Haulage
Southern Haulage is a family-owned bulk transport business that has supported Western Australia’s agriculture, forestry and civil sectors since 1961. Based in Mount Barker, the company combines extensive regional knowledge with an experienced workforce and a fleet equipped for demanding transport operations.
Clue was engaged to create a website that presented the scale and professionalism of the operation more effectively. It also needed to serve another important audience: experienced drivers considering a career with the company.
The resulting website brings Southern Haulage’s capabilities, history and people together in one clear expression of the business.
Client
Southern Haulage
Expertise
- Web & Experiences
Year of Completion
2026
Website
southernhaulage.com.au/
02 The Challenge
Serving customers and prospective employees
Southern Haulage’s website needed to perform two distinct commercial functions.
For customers, it needed to provide a clear account of the company’s transport capabilities, equipment, experience and areas of operation. Visitors evaluating a transport provider should be able to quickly determine whether Southern Haulage has the capacity and expertise required for the job.
For prospective employees, the website needed to communicate something different: what it is like to work for a long-established, family-owned regional business.
The challenge was to support both journeys without dividing the company’s story. The professionalism and operational capability that build confidence with customers are closely connected to the experienced people and culture that attract good employees.
03 Our Approach
Two audience journeys built around one business
We structured the website around the different questions commercial customers and prospective employees bring to Southern Haulage.
Clear pathways into services, fleet information, locations and company experience help customers assess the operation efficiently. A dedicated employment journey gives prospective drivers direct access to career information while introducing the people and working environment behind the company.
Photography and videography were treated as core content rather than decoration. Authentic imagery of Southern Haulage’s team, vehicles and day-to-day operations gives customers tangible evidence of its capability while offering prospective employees a credible view of the workplace.
The visual design balances the strength and scale of a commercial transport operation with the character of a regional, family-owned company. Content and navigation were simplified so that practical information remains easy to find across desktop and mobile.
The website was developed in WordPress using a flexible system of content components, allowing Southern Haulage to manage routine updates and extend the site as its services and recruitment needs evolve.
04 The Outcome
A clearer expression of the business
The completed website gives Southern Haulage a more accurate representation of the company it has become over six decades.
Commercial visitors can move directly into the company’s capabilities, fleet and service information, making it easier to assess Southern Haulage as a potential transport partner. Prospective employees receive a clearer introduction to its culture, working environment and career opportunities.
Original photography and video give the experience authenticity and provide visible evidence of the people, equipment and operational scale behind the business.
Southern Haulage now has one platform supporting both business development and recruitment, with a content structure its team can maintain as the company continues to evolve.
