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Multi-Channel vs Omni-Channel eCommerce

Multi-Channel vs Omni-Channel eCommerce

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

Category: e-Commerce
Google Panda and Creating Quality Content - 6 Steps You Need to Follow

Google Panda and Creating Quality Content - 6 Steps You Need to Follow

The first Google Panda algorithm update was released in 2011, rocking the online world! Since then, there have been more than 28 updates to Google Panda, and it has been recognised as a core part of the search engines algorithm. In 2018, Panda is still very relevant and what was once the underultilised SEO tactic of producing quality content, has become our primary focus for improving how we position ourselves online organically.

Category: Content Marketing
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