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Multi-Channel vs Omni-Channel eCommerce

Multi-Channel vs Omni-Channel eCommerce

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

Category: e-Commerce
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