Harnessing UX Design for Innovation By Ryan Cheng 12 August 2021 How the user experience (UX) design process is being used to develop innovative solutions in response to complex business and social problems. Category: User Experience (UX), Strategy, Experiences Read More 0 Comments
What is a CDP? Customer Data Platforms Explained By Ryan Cheng 08 July 2021 There’s a lot of buzz about how Customer Data Platforms can super charge first-party data strategies. In this article we break down what a CDP is, how it can benefit marketing efforts, and who should consider implementing one. Category: Digital Marketing Read More 0 Comments
The Rise of Zero Click Search By Ryan Cheng 02 June 2021 An increasing amount of search queries are resulting in zero clicks due to Google provided answers within the search engine. We explore why this is such a hot topic and what it means for your SEO strategy. Category: Search Engine Optimisation, Digital Marketing Read More 0 Comments
Is Replatforming Worth Your Time and Tears? By Ryan Cheng 17 May 2021 There is more to replatforming than first meets the eye. Read what you need to think about before the transition. Category: Digital Marketing, Software Read More 0 Comments
Navigating the Evolving World of Content By Ryan Cheng 15 April 2021 Content is always evolving, but one thing remains the same. Good content is about telling authentic, engaging and real stories. Category: Digital Marketing, Content Marketing Read More 0 Comments
What is the Value of Content? By Ryan Cheng 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More 0 Comments
The Kardashian Effect - What is Real Influence? By Ryan Cheng 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More 0 Comments
How Things Change - iOS 14 and the Issue with Facebook Ads By Ryan Cheng 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More 0 Comments
Personalising the Ecommerce Experience 12 June 2023 By tailoring the shopping experience to each customer's preferences and behaviours, ecommerce personalisation is transforming the way businesses operate online. In this article, we'll dive into the benefits of personalisation in ecommerce, highlight some of the leading ecommerce personalisation tools, and explore the most recent ecommerce personalisation trends. Category: eCommerce Read More
Clue Named Finalist for Digital Agency of the Year by Campaign Brief 30 May 2023 On Friday 26 May, Clue was announced as a finalist for Digital Agency of the Year by Campaign Brief at the Oasis Ball. Category: Clue Read More
Clearing Confusion on GA4 - What Should You Do Right Now? 23 May 2023 In the dynamic world of digital analytics, staying up to date with the latest tools and technologies is crucial for businesses to thrive. One such advancement is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Category: Digital Marketing, Software Read More
