Kaiya Mallaburn

We’re hearing from many clients that they’re concerned about how to best prepare for the potential impact of COVID-19 (aka Coronavirus). This includes developing and communicating an action plan, reassuring customers, and staying ahead of the curve in terms of online marketing.

We should always be looking to better our online paid advertising efforts. However, you might be doing your website a disservice by not keeping an eye out for those simple mistakes that slip through the gaps when it comes to pay per click (PPC) advertising.

As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content.